{"id":5777,"date":"2022-11-26T03:32:00","date_gmt":"2022-11-26T03:32:00","guid":{"rendered":"http:\/\/mariusbill.com\/?page_id=5777"},"modified":"2026-01-06T06:06:24","modified_gmt":"2026-01-06T06:06:24","slug":"sustainability-circularity","status":"publish","type":"page","link":"https:\/\/mariusbill.com\/de\/sustainability-circularity\/","title":{"rendered":"Sustainability\/ Circularity"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5926 alignleft\" src=\"http:\/\/mariusbill.com\/wp-content\/uploads\/2023\/04\/Sustainability-300x168.jpeg\" alt=\"\" width=\"511\" height=\"286\" srcset=\"https:\/\/mariusbill.com\/wp-content\/uploads\/2023\/04\/Sustainability-300x168.jpeg 300w, https:\/\/mariusbill.com\/wp-content\/uploads\/2023\/04\/Sustainability-1024x573.jpeg 1024w, https:\/\/mariusbill.com\/wp-content\/uploads\/2023\/04\/Sustainability-768x430.jpeg 768w, https:\/\/mariusbill.com\/wp-content\/uploads\/2023\/04\/Sustainability-1536x859.jpeg 1536w, https:\/\/mariusbill.com\/wp-content\/uploads\/2023\/04\/Sustainability-2048x1146.jpeg 2048w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><span style=\"color: #00ccff; font-size: 14pt;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">Why is it so important to create a sustainable and circular business?<\/span><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">A sustainable and circular business earns profits by being socially responsible and protecting our use of the planet\u2019s resources.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><b><\/b>Sustainability and circularity focuses on balancing that fine line between competing needs.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">What are the six reasons why sustainability is so important for companies?<\/span><\/strong><\/span> <span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">They are:<\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><b><\/b><strong><b>Reason #1: Best sustainability performers outperform their traditional competitors\u00a0<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><b><\/b><strong><b>Reason #2: Resource efficiency<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><b><\/b><strong><b>Reason #3: Laws &amp; regulations<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><b><\/b><strong><b>Reason #4: Reputation of your brand<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><b><\/b><strong><b>Reason #5: Your employees care about sustainability<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><b><\/b><strong><b>Reason #6: Business opportunities<\/b><\/strong><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>What is sustainability?<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Sustainability studies how natural systems function, remain diverse and produce everything it needs for the ecology to remain in balance as well as protecting it from damage and destruction.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>What is a sustainable business?\u00a0<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">A sustainable business earns profits by being socially responsible and protecting our use of the planet\u2019s resources.\u00a0It considers its <strong><b>impact on society and the environment. <\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Such a business is sustainable because it contributes to the health of the structure within which it operates, thereby helping construct an environment in which the business can thrive.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">A sustainable business adheres to the triple bottom line \u2013 <strong><b>profits, people, and the planet \u2013<\/b><\/strong>a term coined in 1994 by John Elkington.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>What is the focus of sustainability and sustainable development?<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><strong><b>Sustainability and sustainable development<\/b><\/strong>\u00a0focuses on balancing that fine line between competing needs.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Our need to move forward technologically and economically, and the needs to protect the environments in which we and others live.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Sustainability is not just about the environment, it\u2019s also about our health as a society in ensuring that no people or areas of life suffer as a result of environmental legislation.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">It\u2019s also about examining the long-term effects of the actions humanity takes and asking questions about how it may be improved.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>What are the three pillars of sustainability?<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">In 2005, the World Summit on Social Development identified three core areas that contribute to the philosophy and social science of sustainable development.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">The <strong><b>Brundtland Commission<\/b><\/strong>\u00a0described it as \u201c<strong><b>development that meets the needs of the present without compromising the ability of future generations to meet their own needs\u201d<\/b><\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Pillar #1: Economic Development <\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">This is the issue that proves the most problematic as most people disagree on political ideology what is and is not economically sound, and how it will affect businesses and by extension, jobs and employability.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">It is also about providing incentives for businesses and other organisations to adhere to sustainability guidelines beyond their normal legislative requirements.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">The supply and demand market is consumerist in nature and modern life requires a lot of resources every single day for the sake of the environment, getting what we consume under control is the paramount issue.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Economic development is about giving people what they want without compromising quality of life.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Pillar #2: Social Development\u00a0<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">There are many facets to this pillar.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Most importantly is awareness, legal protection of the health of people from pollution and other harmful activities of businesses.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">It is also about maintaining access to basic resources without compromising the quality of life.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Pillar #3: Environmental Protection\u00a0<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">We all know what we need to do to protect the environment, whether that is recycling, reducing our power consumption by switching electronic devices off rather than using standby, by walking short journeys instead of taking the car.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Businesses are regulated to prevent pollution and to keep their own carbon emissions low. Environmental protection is the primary concern of the future of humanity.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Why is sustainability important in business?\u00a0<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">A McKinsey study reports that most companies are not actively managing sustainability. Yet, the best sustainability performers beat their competitors on sheer economic grounds.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><strong><b>Here are six reasons why sustainability is important for your business:<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Reason #1: Best sustainability performers outperform their traditional competitors\u00a0 <\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Accenture\u2019s study of 275 global Fortune 1000 companies analyzing business and sustainability performance metrics shows that the top 50 companies ranked on sustainability outperform the bottom 50 by 16% when it comes to shareholder returns over a three year period.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Over five years, the results are even more in favor of the best sustainability performers: the top 50 outperform the bottom 50 and middle 50 peers by 38%.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">So the best sustainability performers make more money.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Reason #2: Resource efficiency<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">One important factor driving economic performance is resource efficiency.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">As companies deal with depletion of resources, environmental impacts, and materials security, they seek new and improved ways of doing what they do.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Resource efficiency is also an area where it\u2019s very important to be forward looking.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Reason #3: Laws &amp; regulations<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">It is very important to pay attention to the law and regulations.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Even if a business is meeting the letter of the law, but is violating its supposed social contract in some way, it can attract consumer boycotts and loss of revenue.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Reason #4: Reputation of your brand<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Most traditional companies act only when the reputation risk becomes real, and causes damage to share prices and revenues.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">The key here is to understand why the business may be vulnerable to sustainability-related risks, prioritize and monetize them, and then introduce mitigation strategies.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Attracting and retaining talent is also influenced by the company\u2019s sustainability reputation.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Reason #5: Your employees care about sustainability<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Employees are the reason why businesses want to do better when it comes to sustainability.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">This is because the employee knows the most about how a business is really operating, and can often see through greenwash or corporate untruths.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Reason #6: Business opportunities<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">New sustainable products are opening up major new markets and creating fabulous business opportunities.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">These opportunities span from clean technologies, such as renewable energy generation, to sustainable sourcing in the food and agriculture sectors, to innovative design that makes our businesses and homes more efficient.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Who can improve business sustainability?\u00a0<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Effecting change throughout your company takes leadership and skills to make effective decisions in regard to strategic sustainability that benefit the business, employees, customers, and the planet.<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">Business owners and executives need to identify the most effective sustainability strategy and spur innovation.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><strong><b>Supporting you<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><strong><b>I invite you to book a Free 30 minutes STRATEGY CALL with me!<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\">To schedule a call use the following link: https:\/\/bit.ly\/2CUPJ1x<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 14pt;\"><strong><b>I look forward to<\/b><\/strong><strong><b>\u00a0helping you through your change process!<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">#blog #blogpost #business #businesscoach #businesscoaching #businessowner #businesses #businessmastery #change #challenge #company #companies #coaching #coach #entrepreneur #entrepreneurship #environment #environmental #leadership #leadershipcoaching #leader #leading #strategy #strategies\u00a0 #success #successful\u00a0 #sustain #sustainable #sustainabledevelopment #sustainability #marius #mariusbill<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #00ccff; font-size: 14pt;\"><strong><span style=\"font-family: arial, helvetica, sans-serif;\">Copyright \u00a9 2016-2026 Next Level Coach. All rights reserved!<\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is it so important to create a sustainable and circular business? A sustainable and circular business earns profits by being socially responsible and protecting our use of the planet\u2019s resources.\u00a0 Sustainability and circularity focuses on balancing that fine line between competing needs. What are the six reasons why sustainability is so important for companies? 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