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Some of you may be familiar with Disney’s vision statement, which is \u201cto be one of the world\u2019s leading producers and providers of entertainment and information,\u201d\u00a0but creating your own business vision statement can be a daunting task.<\/span><\/p>\n However, when you are willing to do the hard work, you will be rewarded with a vision statement that encapsulates the core ideas that give your business its shape and direction and provide a roadmap for your success.<\/span><\/p>\n In today\u2019s blog post<\/strong>, I will share how to create a well-written vision statement<\/strong> in 7 steps<\/strong>, and it\u00b4s benefits.<\/span><\/p>\n Overview<\/strong><\/span><\/p>\n Why do you need a vision statement?<\/strong><\/span><\/p>\n You may think that creating a vision statement is a waste of time, and you may be right if you don’t use it properly. At the end of this post, you will find more information about the proper use of a vision statement so that you gain the full benefits: \u201cWhy your vision statement alone is not enough.\u201d<\/span><\/p>\n However, from my own experience (which I shared in my last blog post) I can assure you that the benefits far outweigh the time spent creating a vision statement. I know how easy it is to get bogged down on the day-to-day details of running a business, and a vision statement will help you to stay on track with your goals and be rewarded financially.\u00a0<\/span><\/p>\n What are the benefits of a vision statement?<\/strong><\/span><\/p>\n A few tangible financial benefits of utilizing a vision statement are:<\/strong><\/span><\/p>\n How to create a well-written vision statement:<\/strong><\/span><\/p>\n \u21d2 <\/span>Part 1: Who is responsible for crafting the vision statement?<\/strong><\/span><\/p>\n Before you start writing your vision statement, you need to determine who will play a role in creating it. For example, you could develop a vision statement through a series of brainstorming sessions with key stakeholders of your company, create teams to draft alternate versions of the vision statement, and then meet to give each other feedback.<\/span><\/p>\n \u21d2 <\/span>Part 2: The 7-step process for creating a vision statement<\/strong><\/span><\/p>\n Your vision statement needs to be passionate, inspiring, exciting, motivating and focus on success, as well as align with your business values and goals and be written in the present tense.<\/span><\/p>\n Although I\u2019ve listed a few sample questions here to give you an idea of what you might ask for each step, the entire process of creating a vision statement is usually more in-depth and requires clarity about your mission and core values.<\/span><\/p>\n For more information, download my free Vision & Mission Statement Guide<\/em> on my website. It contains more detailed questions and examples to help guide your process. Although there is a difference between a vision and mission statement, in the end they influence each other.<\/span><\/p>\n Step 1: The purpose & imagined future of your business<\/strong><\/span><\/p>\n Step 2: Define success<\/strong><\/span><\/p>\n Step 3: Structure of your company<\/strong><\/span><\/p>\n Step 4: Establish a stable vision within a set timeline<\/strong><\/span><\/p>\n Step 5: Be clear & concise<\/strong><\/span><\/p>\n Step 6: Inspiring & challenging objectives<\/strong><\/span><\/p>\n Step 7: Communicate your vision statement<\/strong><\/span><\/p>\n Why your vision statement alone isn\u2019t enough<\/strong><\/span><\/p>\n While an important step, creating a vision statement isn\u2019t sufficient for long-term success. The question is how to use your vision statement and draw value from it.<\/span><\/p>\n For example,\u00a0you could:<\/strong><\/span><\/p>\n Summery<\/strong><\/span><\/p>\n\n
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