http:\/\/mariusbill.com\/how-can-you-create-your-successful-vision-statement\/<\/a><\/span><\/p>\nHow do these statements relate to each other?<\/strong><\/span><\/p>\nThose who create these statements need to be aware that both serve as a guiding system for your company. Clarifying why your company exists helps you create a successful vision statement.<\/span><\/p>\nWhat are the benefits of a mission statement?<\/strong><\/span><\/p>\nMost entrepreneurs face an endless stream of opportunities and distractions, so it is easy to lose sight of what is important in your business.<\/span><\/p>\nThe benefits of a mission statement are:<\/strong><\/span><\/p>\n\n- Helps to articulate the company\u2019s purpose<\/span><\/li>\n
- Defines WHY your company exist and unifies it<\/span><\/li>\n
- Clarify what you stand for and what you want to do<\/span><\/li>\n
- Stay focused on your goal, so you know which opportunities to pursue and which to pass on<\/span><\/li>\n
- Create a benchmark to use as a guide for decisions and priorities<\/span><\/li>\n
- Stay motivated and energized in anything you pursue<\/span>
\nMotivate employees to work together towards a common goal<\/span><\/li>\n<\/ul>\nWhenever there is a new opportunity, ask yourself: Will this help me fulfill my mission or distract me from it?<\/span><\/p>\nWhat questions should you ask before preparing your mission statement? <\/strong><\/span><\/p>\nBefore you write your mission statement, take an introspective look at your business. The following questions will support you to gain clarity about what you want to accomplish and how you will go about it.<\/span><\/p>\n\n- \u21d2 What products or services do you provide?<\/span><\/li>\n
- \u21d2 What markets or customer groups do you serve (= geographic coverage)?<\/span><\/li>\n
- \u21d2 What are your principles in regard to your community, customers, employees, and others you work with?<\/span><\/li>\n
- \u21d2 Why do customers buy from you?<\/span><\/li>\n
- \u21d2 What is unique about your product or service (= your competitive advantage)?<\/span><\/li>\n
- \u21d2 How do you want your brand to be perceived?<\/span><\/li>\n
- \u21d2 What are your top goals or objectives for your business?<\/span><\/li>\n<\/ul>\n
The<\/strong> 5-step process for a successful mission statement <\/strong><\/span><\/p>\nYour task is now to turn that big idea into a statement that is clear, concise and concrete. It\u2019s simple if you follow these five steps:<\/span><\/p>\nStep 1: What is your company\u00b4s focus?<\/strong><\/span><\/p>\n\n- Begin your statement with \u201cOur mission is to . . .\u201d and then<\/span>
\nfill in the blank with a verb. Describe the purpose of your business.<\/span><\/li>\n- For example, the mission of Next Level Coach is \u201cto empower<\/span>
\nand support.\u201d<\/span><\/li>\n<\/ul>\nStep 2: Who is your market or target audience?<\/strong><\/span><\/p>\n\n- Who are you trying to reach?<\/span><\/li>\n
- For example, the target audience of Next Level Coach is<\/span>
\nentrepreneurs and leaders.<\/span><\/li>\n<\/ul>\nStep 3: Why does your company do what it does?<\/strong><\/span><\/p>\nBegin by describing your spark, the passion behind your business.<\/span><\/p>\n\n- It may help to think back on why you\u00a0started your business.<\/span><\/li>\n
- For example, I\u2019m passionate about personal growth and circular business models that support and sustain a healthy environment. I love to empower these types of business leaders to thrive and prosper while doing good.\u00a0<\/strong><\/span><\/li>\n<\/ul>\n
Step 4: How does your company do what it does?<\/strong><\/span><\/p>\nDescribe how your business operates generally, but not a detailed description of your business’s physical operations.<\/span><\/p>\n\n- Take a moment to think of the core values that are important to you as they are expressed in your business.<\/span><\/li>\n
- Focus on your business’s\u00a0core competencies\u00a0while considering which values are worthy of being part of your mission statement.<\/span><\/li>\n
- Here some examples of my company\u2019s core values:<\/span>\n
\n- Professionalism and Expertise<\/strong>. I provide high-quality coaching and customer service. I serve each client with my specialized knowledge and skills, with honesty, loyalty, and integrity.<\/span><\/li>\n
- Learning. <\/strong>I\u2019m continually educating myself to improve my services.<\/span><\/li>\n
- Environmental Sustainability<\/strong>. I support entrepreneurs in creating environmentally-friendly businesses.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Step 5: What benefits does your company provide?<\/strong><\/span><\/p>\nBesides directing your business planning, your mission statement should be at the forefront of the minds of everyone who works in your business. You also need to communicate to customers or clients why they would want to do business with you.<\/span><\/p>\n\n- For example, show the benefits your business offers and communicate them internally to your employees and externally to your customers.<\/span><\/li>\n
- Make sure your mission statement is highly visible somewhere on your business premises, on your website, and on all your marketing materials.<\/span><\/li>\n
- A good mission statement is an operations manual.<\/span><\/li>\n<\/ul>\n
Coherent mission statements<\/strong><\/span><\/h3>\nBased on my analysis of many mission statements, they often consist of the latest buzzwords or business jargon and\/or have unrealistic or unattainable goals, all of which can negatively affect employee morale.<\/span><\/p>\nThat\u00b4s why it is important to have a coherent and realistic mission statement. You can then engage your employees and fulfill your company\u00b4s\u00a0goals.<\/span><\/p>\nWhat makes a successful mission statement?<\/strong><\/span><\/h3>\n\n- It is short, to the point, and memorable.<\/span><\/li>\n
- Like a tagline, it sticks in the mind of a person when they hear<\/span>
\nor read it.<\/span><\/li>\n- It identifies your company as one that a customer would want<\/span>
\nto do business with.<\/span><\/li>\n<\/ul>\nExamples of inspiring mission statements:<\/strong><\/span><\/p>\n\u21d2 <\/strong>Patagonia: <\/strong>\u201cBuild the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.\u201d<\/span><\/p>\nComment: This statement combines both the values that bring them market success (building safe, high-quality products) and the values that contribute to a better world.<\/em><\/span><\/p>\n\u21d2 <\/strong>Tesla:<\/strong> “Our mission is to accelerate the world’s transition to sustainable energy.”<\/span><\/p>\nComment: The use of the world \u201caccelerate\u201d makes this statement special. Tesla\u00b4s main interest isn\u00b4t just car sales, it is the promotion of an environmentally-friendly and sustainable way to travel (core value) by using renewable energy sources. <\/em><\/span><\/p>\nExercise: Create your own<\/strong><\/span><\/p>\nYour mission statement should serve as an overall guide for how you run your business and how your business interacts with the world around it.<\/span><\/p>\nNow it\u2019s time to write your own. Get out a piece of paper and give it a try. Ask these five questions:<\/strong><\/span><\/p>\n\n- Step 1: What is your company\u00b4s focus?<\/strong><\/span><\/li>\n
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