{"id":4463,"date":"2021-04-03T22:23:57","date_gmt":"2021-04-04T03:23:57","guid":{"rendered":"http:\/\/mariusbill.com\/?p=4463"},"modified":"2021-04-03T22:23:57","modified_gmt":"2021-04-04T03:23:57","slug":"business-mastery-for-entrepreneurs-part-14-how-to-develop-the-best-strategy-for-your-business-tool-viii-soar-analysis","status":"publish","type":"post","link":"https:\/\/mariusbill.com\/de\/business-mastery-for-entrepreneurs-part-14-how-to-develop-the-best-strategy-for-your-business-tool-viii-soar-analysis\/","title":{"rendered":"Business Mastery for Entrepreneurs \u2013 Part 14: How to Develop the Best Strategy for Your Business \u2013 Tool VIII \u2013 SOAR Analysis"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4477 alignleft\" src=\"http:\/\/mariusbill.com\/wp-content\/uploads\/2021\/04\/Blog-Post-21-Business-Mastery-Tool-VIII-SOAR-Analysis-final-scaled-1.jpeg\" alt=\"\" width=\"489\" height=\"276\" srcset=\"https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/04\/Blog-Post-21-Business-Mastery-Tool-VIII-SOAR-Analysis-final-scaled-1.jpeg 2560w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/04\/Blog-Post-21-Business-Mastery-Tool-VIII-SOAR-Analysis-final-scaled-1-300x169.jpeg 300w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/04\/Blog-Post-21-Business-Mastery-Tool-VIII-SOAR-Analysis-final-scaled-1-1024x578.jpeg 1024w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/04\/Blog-Post-21-Business-Mastery-Tool-VIII-SOAR-Analysis-final-scaled-1-768x433.jpeg 768w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/04\/Blog-Post-21-Business-Mastery-Tool-VIII-SOAR-Analysis-final-scaled-1-1536x866.jpeg 1536w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/04\/Blog-Post-21-Business-Mastery-Tool-VIII-SOAR-Analysis-final-scaled-1-2048x1155.jpeg 2048w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/>In today\u2019s blog post, I will share <strong><b>how to use the SOAR analysis for your strategic decision-making.<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">This tool guides your company\u00b4s strengths and potential to create a shared vision of a positive future. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Rather than focus on weaknesses or areas for improvement, the SOAR analysis encourages you to focus on what your company excels in.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">In essence, the SOAR analysis is a strategic planning tool that can be used to help your company create and execute its powerful strategy for success.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Overview<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>\u21d2 What<span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">\u00a0does SOAR stand for?<\/span><\/b><\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>\u21d2 Who created the SOAR analysis?<\/b><\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>\u21d2 What are the advantages<span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">?<\/span><\/b><\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>\u21d2 <span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">How does SOAR compare to SWOT?<\/span><\/b><\/strong><\/span>\n<ul>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Questions to ask during a SOAR analysis<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Questions to ask during a SWOT analysis<\/b><\/strong><\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><strong>\u21d2 <span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">How to conduct a SOAR analysis<\/span><\/strong><\/b><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><b>\u21d2 What are great questions to asked in each element?<\/b><\/span><\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><strong>\u21d2 <\/strong><\/b><strong><b>Summary<\/b><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>What does SOAR stand for?<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">SOAR is an acronym for <strong>Strengths, Opportunities, Aspirations, and Results.<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Strengths and opportunities focus on your <strong>present situation,<\/strong> whereas aspirations and results focus on your <strong>desired future situation.<\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>For example<\/strong>, in the strengths category, you can ask \u201cWhat do we excel at?\u201d and \u201cWhat are our greatest accomplishments?\u201d<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Who created the SOAR analysis?<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">The SOAR analysis was invented by Jacqueline Stavros, David Cooperrider, and D. Lynn Kelley. It was first introduced by them in 2003 as a new strategic planning tool for businesses.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><b>What are the advantages?<\/b><\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">The main advantages of a SOAR analysis are:<\/span><\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Helps to set goals and targets to achieve<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 14pt; text-align: justify;\">It\u2019s forward-looking and positive, unlike SWOT<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 14pt; text-align: justify;\">SOAR analysis is better than SWOT analysis for startups\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Focus the attention and efforts on the company\u00b4s strengths <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Beneficial to get clarity of what\u2019s already working and to do more of<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Encourage action that supports the growth of the company<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>How does SOAR compare to SWOT?<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">A SOAR analysis focuses on company\u2019s current strengths and vision for the future. What is the company doing best and excels in? <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Helps to develop strategic goals to carry the company into the next phase of growth.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"font-size: 14pt;\"><b>What <\/b><\/span><span style=\"font-size: 18.6667px;\"><b>differentiates<\/b><\/span><span style=\"font-size: 14pt;\"><b> a SOAR from the SWOT analysis?<\/b><\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>SWOT<\/strong> stands for strengths, weaknesses, opportunities, and threats<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>SWOT<\/strong> examines\u00a0 also perceived threats and weaknesses to the company\u2019s success. It\u00a0 is a more top-down approach.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>SOAR<\/strong> enables you to examine all levels and functional areas of a company.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>SOAR<\/strong> focuses on enhancing tactics and strategies that you are currently doing well. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">To understand <strong>how the two approaches differ,<\/strong> it can be useful to look at the <strong>various questions<\/strong> one might ask during a SOAR analysis versus a SWOT analysis.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Questions to ask during a SOAR analysis<\/b><\/strong><\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are our greatest strengths?<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are our best opportunities for growth and success?<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What future are we working towards?<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What measurable results will show us that we have achieved that vision of the future?<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Questions to ask during a SWOT analysis<\/b><\/strong><\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are our greatest weaknesses?<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">How should we improve?<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What complaints do we regularly hear from our customers?<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Who are our direct competitors?<\/span><\/li>\n<\/ol>\n<p><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\">How to conduct a SOAR analysis<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">A SOAR analysis is best performed as a group exercise with key stakeholders. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><strong>The following six-step process will help you to perform the SOAR analysis:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Step 1: Determine objectives<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Why are you performing the SOAR analysis?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">What do you hope to achieve?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">What is the timeframe within which you want to achieve the results?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Step 2: Create a team<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Put together the team that will brainstorm ideas<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Include people from all levels of the company and important external stakeholders<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Ask each stakeholder to complete an initial questionnaire to gather their initial thoughts on strengths, opportunities, aspirations, and results<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">These information will form a key input into the brainstorming session<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"><strong><b>\u00a0<\/b><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Step 3: Brainstorm<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Brainstorm and complete the first draft of your SOAR analysis as a team<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Step 4: Prune<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Trim your SOAR analysis so that only the most important aspirations and results remain<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Decide which are the most attractive opportunities you want to pursue<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Create your compelling vision of the future and determine how you will measure success<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Step 5: Execute<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">After completion you need to delegate tasks to be executed<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Each task identified should have a single person ultimately responsible for it<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Step 6: Monitor<\/span><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">You need to track progress regularly<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">How will you know you are making progress towards your aspirations and the results you want to achieve?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">When conducting a SOAR analysis, answer these questions:<\/span><\/strong><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are our greatest strengths?<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are our best opportunities?<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What is our preferred future?<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are the measurable results that will tell us we\u2019ve achieved our vision of the future?<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><b>What are great questions to asked in each element?<\/b><\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #000000;\">SOAR Strengths:<\/span><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 14pt;\">What makes us unique?<\/span><\/li>\n<li><span style=\"font-size: 14pt; color: #000000; font-family: arial, helvetica, sans-serif;\">What is our greatest achievement?<\/span><\/li>\n<li><span style=\"font-size: 14pt; color: #000000; font-family: arial, helvetica, sans-serif;\">How do we use our strengths to get results?<\/span><\/li>\n<li><span style=\"font-size: 14pt; color: #000000; font-family: arial, helvetica, sans-serif;\">How do our strengths fit in our business environment?<\/span><\/li>\n<li><span style=\"font-size: 14pt; color: #000000; font-family: arial, helvetica, sans-serif;\">What about us is world class?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #000000;\">SOAR Opportunities:<\/span><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 14pt;\">What are our stakeholders asking for?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are the top 3 opportunities to focus on?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Who are our new customers?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">How do we differentiate ourselves?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are our new markets?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Reframe challenges into opportunities. Are new skills needed?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #000000;\">SOAR Aspirations: <\/span><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #000000;\">What do we care deeply about?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Who are we\/ who should we become\/ where should we go?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are our most compelling aspiration?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What strategic initiative would support our aspirations?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #000000;\">SOAR Results: <\/span><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #000000;\">How do we know we are succeeding?<\/span><\/li>\n<li><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 14pt;\">What are meaningful measures?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Summary<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #1:<\/b><\/strong> SOAR analysis <\/span>is a strategic planning tool.\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #2: <\/b><\/strong>Helps\u00a0to determine the company\u00b4s strengths, best opportunities, preferred future and measurable results.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #3:<\/b><\/strong> This technique can be used to help your company to create and execute its strategy.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Key Point #4:\u00a0<\/b><\/strong>There are six steps to conduct a SOAR analysis:<\/span>\n<ul>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Step 1: Determine objectives<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Step 2: Create a team<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Step 3: Brainstorm<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Step 4: Prune<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Step 5: Execute<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Step 6: Monitor<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Key Point #5:<\/b><\/strong> Success requires to ask g<span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">reat questions in each element, such as &#8220;W<\/span><\/span><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 14pt;\">hat makes us unique? or <\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What are our new markets? or <\/span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #000000;\">How do we know we are succeeding?&#8221;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Supporting you<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">I\u00b4m available to support you through this difficult time by re-imagine your business. The SOAR analysis will help you in your strategic decision-making process.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">We will develop a tailored strategy that will help you to get your business fast running at its peak performance.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Contact me for a complimentary 30-minute strategy session:<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/nextlevelcoach.as.me\/schedule.php\"><u>https:\/\/nextlevelcoach.as.me\/schedule.php<\/u><\/a><\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Coming up next month<\/b><\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">In my next blog post, I\u00b4ll share how to use the Blue Ocean Strategy<strong><b>.<\/b><\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Stay tuned!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">#advantages #analysis #approach #blog #blogpost #business #businesscoach #businesscoaching #businessowner #businesses #businessmastery #change #challenge #company #companies #coaching #coach #entrepreneur #entrepreneurship #empower #empowering #fivewhy #leadership #leadershipcoaching #leader #leading #marketing #mindset #mindsetcoach #mindsetcoaching #Mostanalysis #opportunity #potential #solution #strengths #strategy #strategies #strategyforsuccess #system #success #successful #threat #weakness #nextlevel #nextlevel-coach #nextlevelscoach #nextlevelcoaching #nextlevelcoach #marius #mariusbill<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><b>Copyright 2019-2021, Next Level Coach. All rights reserved!<\/b><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s blog post, I will share how to use the SOAR analysis for your strategic decision-making. This tool guides your company\u00b4s strengths and potential to create a shared vision of a positive future. 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