{"id":4568,"date":"2021-05-03T21:45:59","date_gmt":"2021-05-04T02:45:59","guid":{"rendered":"http:\/\/mariusbill.com\/?p=4568"},"modified":"2021-05-03T21:45:59","modified_gmt":"2021-05-04T02:45:59","slug":"business-mastery-for-entrepreneurs-part-15-how-to-develop-the-best-strategy-for-your-business-tool-ix-business-model-canvas","status":"publish","type":"post","link":"https:\/\/mariusbill.com\/de\/business-mastery-for-entrepreneurs-part-15-how-to-develop-the-best-strategy-for-your-business-tool-ix-business-model-canvas\/","title":{"rendered":"Business Mastery for Entrepreneurs \u2013 Part 15: How to Develop the Best Strategy for Your Business \u2013 Tool IX \u2013 Business Model Canvas"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4569 alignleft\" src=\"http:\/\/mariusbill.com\/wp-content\/uploads\/2021\/05\/Blog-Post-22-Business-Mastery-for-Entrepreneurs-Tool-IX-final-scaled-1.jpeg\" alt=\"\" width=\"491\" height=\"279\" srcset=\"https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/05\/Blog-Post-22-Business-Mastery-for-Entrepreneurs-Tool-IX-final-scaled-1.jpeg 2560w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/05\/Blog-Post-22-Business-Mastery-for-Entrepreneurs-Tool-IX-final-scaled-1-300x170.jpeg 300w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/05\/Blog-Post-22-Business-Mastery-for-Entrepreneurs-Tool-IX-final-scaled-1-1024x582.jpeg 1024w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/05\/Blog-Post-22-Business-Mastery-for-Entrepreneurs-Tool-IX-final-scaled-1-768x436.jpeg 768w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/05\/Blog-Post-22-Business-Mastery-for-Entrepreneurs-Tool-IX-final-scaled-1-1536x872.jpeg 1536w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/05\/Blog-Post-22-Business-Mastery-for-Entrepreneurs-Tool-IX-final-scaled-1-2048x1163.jpeg 2048w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/>In today\u2019s blog post, I will share one of the great design thinking tools, the <strong>b<b>usiness model canvas.<\/b><\/strong>\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">I will show you how to use this tool to create great results!\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">If you take a <strong>meta view<\/strong> on your company\u00b4s products and services, it will provoke new insights and will result in a clearer perspective on what you\u00b4ll need to change. These <strong>new insights and perspectives<\/strong> will lead to more <strong>clarity.<\/strong> <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">More <strong>clarity<\/strong> will help you to make better informed decisions that in turn lead to<strong> better<\/strong> <strong>outcomes<\/strong> and even more success. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Let\u00b4s explore the benefits of this tool for your company.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Overview<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 What is a business model canvas?<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 Who created this tool? <\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 What is a better way to think about a business model?\u00a0<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 What are the advantages?<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>\u21d2 How can you<span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">\u00a0to<\/span><\/b>\u00a0test your business model\u00b4s performance?<\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 Summary<\/b><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>What is a business model canvas?<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">A business model canvas describes, visualizes, assesses and changes business models.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">A company&#8217;s business model determines how it makes a profit and operates successfully in a competitive market.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">You will need to understand your company&#8217;s business model to solve problems effectively.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>It is a great tool to understand&#8230;<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">A business model in a structured way<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Get insights about your clients\/customers<\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Shows the value propositions your company offers through<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\"> products, services and<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">\u00a0channels<\/span><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Clarifies how your company makes money<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Support the understanding of your business model or that of your competitor<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Who created this tool?<\/b><\/strong><strong><b>\u00a0<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Alexander Osterwalder<sup>1<\/sup> and Yves Pigneur developed the Business Model Canvas in 2005. It is a strategic management tool that helps businesses to systematically analyze, design, explain and challenge their business models.\u00a0 The template has <strong><b>nine basic building blocks<\/b><\/strong> that form a blueprint. I will share this blueprint in my next blog post.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>What is a\u00a0better way to think about a business model?\u00a0<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">If you use the business model canvas, it will help your company\u00a0<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">to conduct structured and strategic conversations around new and existing business models and<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"> to manage strategy better or create new growth in your company.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">The canvas\u2019s main objective is to help companies <strong style=\"text-align: justify;\"><b>move beyond product-thinking<\/b><\/strong><span style=\"text-align: justify;\">\u00a0and towards <\/span><strong style=\"text-align: justify;\"><b>business model thinking.<\/b><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>What are the advantages of analyzing business models?<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Advantage #1: Analyzing business models determines whether a venture is viable and valuable, or will be in the future<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Ask and answer the following questions:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>What value is delivered to which markets?<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>What costs are involved in delivering that value?<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Where is the revenue coming from?<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>If we change the business model in a specific way, what are the effects?<\/b><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Advantage #2: Gives insights into several elements of the business model<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Analyzing the <strong><b>nine elements<\/b><\/strong>\u00a0of the blueprint\u00a0will provide the foundation for business model change and innovation in your company. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Use the blueprint to analyze a business model from<strong>\u00a0different perspectives.<\/strong> <\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Advantage #3: Provides a structure\u00a0<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">The Business Model Canvas is extremely useful in structuring your business model visually. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Advantage #4: Focuses on value proposition\u00a0<\/b><\/strong><\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">The value proposition is at the heart of the entire Business Model Canvas.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Focus on the reason why your business exists. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Advantage #5: Fast to complete<\/b><\/strong><\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">The business model canvas can be completed quickly and helps you generate new business ideas. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">This allows for quicker feedback, quicker ideation, and faster iteration.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Advantage #6: Provides a holistic view\u00a0<\/b><\/strong><\/span><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">With the Business Model Canvas, you can see how all of the elements of your business are interrelated and inform or affect each other. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">This provides you with a better understanding of how your business operates as a system or ecosystem.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong>How can you test your business model\u00b4s performance?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">Use the following questions to test your business model\u2019s performance (1:low, 10:high):<\/span><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">How much does switching costs prevent your customers from moving away?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">How scalable is your business model?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Does your business model produce recurring revenues?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">How much of the work can be done by others?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Does your business model provide built-in protection from competition?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">On what cost structure is your business model based?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">What is your test score?<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt; color: #000000;\">If the score is below 30, you should consider a business model change.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Summary<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #1: <\/b><\/strong><\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">A business model canvas describes, visualizes, assesses and changes business models.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #2: <\/b><\/strong>The business model canvas has at least six advantages.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #3: <\/b><\/strong>The canvas\u2019s main objective is to help companies move beyond product-thinking<span style=\"text-align: justify;\">\u00a0and towards <\/span>business model thinking.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Supporting you<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">I\u00b4m available to support you through this difficult time by re-imagine your business. The Business Model Canvas will help you to analyze your current business model.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Contact me for a complimentary 30-minute strategy session:<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/nextlevelcoach.as.me\/schedule.php\"><u>https:\/\/nextlevelcoach.as.me\/schedule.php<\/u><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Coming up next month<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">In my next blog post, I\u00b4ll share the Business Model Canvas Blueprint<strong><b>.<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Stay tuned!<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"color: #000000;\">1 Alexander<\/span> <span style=\"font-size: 12pt;\">Osterwalder<\/span> co-founded strategyzer.com, he is a Swiss business theorist, author, speaker, consultant.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">#advantages #analysis #approach #blog #blogpost #business #businesscoach #businesscoaching #businessowner #businesses #businessmastery #businessmodel #businessmodelcanvas #canvas #change #challenge #company #companies #coaching #coach #entrepreneur #entrepreneurship #empower #empowering #leadership #leadershipcoaching #leader #leading #marketing #mindset #mindsetcoach #mindsetcoaching #opportunity #potential #solution #strengths #strategy #strategies #strategyforsuccess #system #success #successful #threat #weakness #nextlevel #nextlevel-coach #nextlevelscoach #nextlevelcoaching #nextlevelcoach #marius #mariusbill<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Copyright 2019-2021, Next Level Coach. All rights reserved!<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s blog post, I will share one of the great design thinking tools, the business model canvas.\u00a0 I will show you how to use this tool to create great results!\u00a0 If you take a meta view on your company\u00b4s products and services, it will provoke new insights and will result in a clearer perspective [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4568","post","type-post","status-publish","format-standard","hentry","category-business"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"de","enabled_languages":["en","de"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"In today\u2019s blog post, I will share one of the great design thinking tools, the business model canvas. 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