{"id":4992,"date":"2021-09-12T16:18:37","date_gmt":"2021-09-12T21:18:37","guid":{"rendered":"http:\/\/mariusbill.com\/?p=4992"},"modified":"2021-09-12T16:18:37","modified_gmt":"2021-09-12T21:18:37","slug":"business-mastery-for-entrepreneurs-part-19-how-to-develop-the-best-strategy-for-your-business-tool-xii-usp-analysis","status":"publish","type":"post","link":"https:\/\/mariusbill.com\/de\/business-mastery-for-entrepreneurs-part-19-how-to-develop-the-best-strategy-for-your-business-tool-xii-usp-analysis\/","title":{"rendered":"Business Mastery for Entrepreneurs \u2013 Part 19: How to Develop the Best Strategy for Your Business \u2013 Tool XII &#8211; USP Analysis"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4993 alignleft\" src=\"http:\/\/mariusbill.com\/wp-content\/uploads\/2021\/09\/Blog-Post-26-Business-Mastery-Tool-XII-final-scaled-1.jpeg\" alt=\"\" width=\"518\" height=\"290\" srcset=\"https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/09\/Blog-Post-26-Business-Mastery-Tool-XII-final-scaled-1.jpeg 2560w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/09\/Blog-Post-26-Business-Mastery-Tool-XII-final-scaled-1-300x168.jpeg 300w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/09\/Blog-Post-26-Business-Mastery-Tool-XII-final-scaled-1-1024x573.jpeg 1024w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/09\/Blog-Post-26-Business-Mastery-Tool-XII-final-scaled-1-768x430.jpeg 768w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/09\/Blog-Post-26-Business-Mastery-Tool-XII-final-scaled-1-1536x859.jpeg 1536w, https:\/\/mariusbill.com\/wp-content\/uploads\/2021\/09\/Blog-Post-26-Business-Mastery-Tool-XII-final-scaled-1-2048x1146.jpeg 2048w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>What sets<\/b><\/strong><strong><b> you apart from your competition?<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">In today\u2019s blog post, we&#8217;ll explore how you can use the USP Analysis to find and <\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">create your <strong><b>U<\/b><\/strong>nique <strong><b>S<\/b><\/strong>elling <strong><b>P<\/b><\/strong>roposition (USP) so your company can stand out and stay ahead of your competitors.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">To be successful in your business you\u00b4ll need something that <strong><b>customers uniquely value<\/b><\/strong> and that positions you as the go-to business. The USP analysis will help with that.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Overview<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 <\/b><\/strong><strong><b>What <\/b><\/strong><strong><b>is an Unique Selling Proposition (USP)<\/b><\/strong><strong><b>?<\/b><\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 <\/b><\/strong><strong><b>What i<\/b><\/strong><strong><b>s your USP?<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>\u21d2 Exercise: Analyze your USP<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>\u21d2 Summary<\/b><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>What is a<\/b><\/strong><strong><b>n USP<\/b><\/strong><strong><b>?<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Your USP is the unique product or service you offer that your competitors can&#8217;t. It&#8217;s the reason why customers buy from you and you alone.\u00a0<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">USPs can help you to be very successful.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>What is your USP? <\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Write down your USP and check <\/b><\/strong>if you are<\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"> crystal clear about it. If not, I recommend to do the following exercise.<\/span><\/p>\n<p><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\">Exercise: Analyze your USP<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">I invite you to go through the following <strong>four steps to analyze your USP.<\/strong> It will help you to market your business better. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Step #1:<\/b><\/strong><strong><b>\u00a0What characteristics do customers value?<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Begin by <strong>brainstorming what customers value<\/strong> about your product or services and about those of your competitors. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">I recommend to move beyond the basics that are common to all suppliers in your industry. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Look at the<strong> criteria that customers use to decide which product<\/strong> or service to buy.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Step #<\/b><\/strong><strong><b>2<\/b><\/strong><strong><b>: How do you rank compared to your competitors by these criteria?<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Now, <strong>identify your top competitors.<\/strong> Be as objective as you can, <strong>score yourself<\/strong> and each of your competitors on a scale from 1 to 10 for each characteristic. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">If possible, base your scores on <strong>objective data<\/strong>. <\/span><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">If it isn&#8217;t possible, do your best to see things from a <strong>customer&#8217;s perspective<\/strong> and then make your best guess.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Step #<\/b><\/strong><strong><b>3<\/b><\/strong><strong><b>: Where do you rank well?<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Plot these points on a graph. This helps you spot different <strong>competitors&#8217; strengths and weaknesses<\/strong>.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 14pt; text-align: justify;\">Then develop a simple, easily communicated statement of your USP.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Step #<\/b><\/strong><strong><b>4<\/b><\/strong><strong><b>: Are you able to defend your USP?\u00a0<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">You can be sure that as soon as you start to promote your USP, your competitors will do what they can to neutralize it. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>For example,<\/strong> if you&#8217;ve got a great new feature in your product, you&#8217;ll see it in their product a few months later.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">If you&#8217;ve established a USP, make sure to defend it.\u00a0 That way, competitors will struggle to keep up: by the time they&#8217;ve improved, you&#8217;ve already moved on to the next stage. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Summary<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #1: <\/b><\/strong>The USP Analysis helps to find your Unique Selling Proposition so your company stays ahead of your competitors.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #2: <\/b><\/strong>You need to have something that customers uniquely value so you can stand out with your company.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #3: <\/b><\/strong>There are four important steps in order to analyse your USP.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Supporting you<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">I\u00b4m available to support you by re-imagine your business and propel it to the next level. The USP analysis will help you to analyze your unique selling proposition.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Contact me for a complimentary 30-minute strategy session:<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/nextlevelcoach.as.me\/schedule.php\"><u>https:\/\/nextlevelcoach.as.me\/schedule.php<\/u><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Coming up next month<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">In my next blog post, I\u00b4ll share how to use the Critical Success Factors.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Stay tuned!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">#analysis #blog #blogpost #business #businesscoach #businesscoaching #businessowner #businesses #businessmastery #change #challenge #company #companies #coaching #coach #entrepreneur #entrepreneurship #potential #solution #strengths #strategy #strategies #strategyforsuccess #system #success #successful #threat #uniquesellingproposition #usp #nextlevel #nextlevel-coach #nextlevelscoach #nextlevelcoaching #nextlevelcoach #marius #mariusbill<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Copyright 2019-2021, Next Level Coach. All rights reserved!<\/b><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What sets you apart from your competition? In today\u2019s blog post, we&#8217;ll explore how you can use the USP Analysis to find and create your Unique Selling Proposition (USP) so your company can stand out and stay ahead of your competitors. To be successful in your business you\u00b4ll need something that customers uniquely value and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4992","post","type-post","status-publish","format-standard","hentry","category-business"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"de","enabled_languages":["en","de"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/posts\/4992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/comments?post=4992"}],"version-history":[{"count":0,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/posts\/4992\/revisions"}],"wp:attachment":[{"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/media?parent=4992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/categories?post=4992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/tags?post=4992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}