{"id":5416,"date":"2022-02-27T01:29:58","date_gmt":"2022-02-27T06:29:58","guid":{"rendered":"http:\/\/mariusbill.com\/?p=5416"},"modified":"2022-02-27T01:29:58","modified_gmt":"2022-02-27T06:29:58","slug":"business-mastery-for-entrepreneurs-part-24-what-is-the-best-strategy-for-your-business-tool-xvii-adaptive-business-strategy","status":"publish","type":"post","link":"https:\/\/mariusbill.com\/de\/business-mastery-for-entrepreneurs-part-24-what-is-the-best-strategy-for-your-business-tool-xvii-adaptive-business-strategy\/","title":{"rendered":"Business Mastery for Entrepreneurs \u2013 Part 24: What is the Best Strategy for Your Business? \u2013 Tool XVII \u2013 Adaptive Business Strategy"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b><span style=\"color: #00ccff;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5440 alignleft\" src=\"http:\/\/mariusbill.com\/wp-content\/uploads\/2022\/02\/Screen-Shot-2022-03-06-at-1.42.06-AM-300x168.jpeg\" alt=\"\" width=\"502\" height=\"281\" \/><\/span><\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong>What is the best strategy to build and maintain a successful company?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">The answer depends on your industry and environment and usually consist of more than just one approach.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Depending on your needs you might want to adopt different strategies to be able to respond to changes in your industry and environment fast enough to maintain your success.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">In today\u2019s article I will give you a brief introduction to the<strong><b>\u00a0adaptive<\/b><\/strong><strong><b>\u00a0approach to<\/b><\/strong>\u00a0<strong><b>strategy <\/b><\/strong>and show\u00a0when you should use this strategy.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b><span style=\"color: #00ccff;\">When<\/span><\/b><\/strong><span style=\"color: #00ccff;\"><strong><b> is the adaptive approach to strategy the right choice for your company? <\/b><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">In their book, Your Strategy Needs a Strategy, Martin Reeves and his co-authors,<sup>1<\/sup>\u00a0emphasized the importance of the adaptive approach to strategy for business environments that are neither predictable nor malleable.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">A great summary of their work can be found in the Harvard Business Review <sup>2<\/sup>\u00a0or in the Boston Consulting Group publications.<sup>3<\/sup><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Overview<\/b><\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 What is a<\/b><\/strong><strong><b>n adaptive <\/b><\/strong><strong><b>approach to strategy?<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">\u21d2 <\/span><span style=\"color: #000000;\">What <\/span><\/b><\/strong><span style=\"color: #000000;\"><strong><b>are the three essential thinking steps?<\/b><\/strong><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 When should you use the <\/b><\/strong><strong><b>adaptive <\/b><\/strong><strong><b>approach to strategy?<\/b><\/strong><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 <\/b><\/strong><b><\/b><strong><b>Wh<\/b><\/strong><strong><b>at is different from the<\/b><\/strong><strong><b>\u00a0<\/b><\/strong><strong><b>classical<\/b><\/strong><strong><b>\u00a0approach to strategy?<\/b><\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">\u21d2 <\/span><span style=\"color: #000000;\">How can you determine the right strategy?<\/span><\/b><\/strong><span style=\"color: #000000;\"><strong><b>\u00a0<\/b><\/strong><\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>\u21d2 Summary<\/b><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>What is an adaptive approach to strategy?<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">An adaptive approach uses adapting to change by continuously experimenting and identifying new options more quickly and economically than others.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">As the environment changes, the company rapidly iterate on this evolutionary loop to ensure that they continuously renew their advantage.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">It is recommended to use this strategy when the business environment is neither predictable nor malleable.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>What <\/b><\/strong><strong><b>are the three essential thinking steps?<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>To be successful your company needs to master three essential steps:<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Step #1:<\/strong> Continuously vary your approach to strategy<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Step #2:<\/strong> Generating a range of strategic options to test<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong>Step #3:<\/strong> Carefully select the most successful option to scale up and exploit<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>When should you use the <\/b><\/strong><strong><b>adaptive<\/b><\/strong><strong><b>\u00a0approach to strategy?<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">An adaptive approach to strategy is appropriate when your company is operating in an environment that is both hard to predict and hard to shape.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">An adaptive strategy is called for when forecasts are no longer reliable enough to produce accurate and durable plans because of ongoing, substantial change in technologies, customer needs, competitive offerings, or industry structure.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">So, you need to continuously vary how you do business by generating novel options, selecting the most promising, which you then scale up and exploit before repeating the cycle.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Wh<\/b><\/strong><strong><b>at is different from the<\/b><\/strong><strong><b>\u00a0<\/b><\/strong><strong><b>classical<\/b><\/strong><strong><b>\u00a0approach to strategy?<\/b><\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>An adaptive approach<\/b><\/strong> is therefore fundamentally different from the classical approach: <\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">It does not center on a plan.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">There is no one \u201cstrategy.\u201d <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">The emphasis is on experimentation rather than analysis and planning, advantage is temporary, and the focus is on means, not ends.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>How can you determine the right strategy?<\/b><\/strong><strong><b>\u00a0<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><b>The right strategy emerges from the continuous repetition of this vary, select, scale up thought flow, <\/b><\/strong><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 14pt;\">rather than from analysis, prediction, and top-down mandate. <\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Adaptive: Vary &#8211; Select &#8211; Scale up<\/b><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Summary<\/b><\/strong><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #1: <\/b><\/strong>Use the adaptive approach to strategy when the business environment is neither predictable nor malleable.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #2: <\/b><\/strong>Winning comes from adapting to change by continuously experimenting and identifying new options more quickly and economically than others.<\/span><\/li>\n<li><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><b><\/b><strong><b>Key Point #3: <\/b><\/strong>Strategy emerges from the continuous repetition of this vary, select, scale up thought flow, rather than from analysis, prediction, and top-down mandate<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Supporting you<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">I\u00b4m available to support you through this difficult time by re-imagine your business. We will determine if the adaptive<strong><b>\u00a0approach to strategy<\/b><\/strong>\u00a0is the right strategy for your company. If not, we will explore what strategy from the strategy palette will help you to become more successful in your chosen market segment.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><strong><b>Contact me for a complimentary 30-minute strategy session:<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/nextlevelcoach.as.me\/schedule.php\"><u>https:\/\/nextlevelcoach.as.me\/schedule.php<\/u><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Coming up next month<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">In my next blog post, I\u00b4ll share how to use the shaping strategy approach<strong><b>.<\/b><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #000000;\">Stay tuned!<\/span><\/p>\n<p style=\"text-align: justify;\">#adaptive adaptivestrategy #approach #blog #blogpost #business #businesscoach #businesscoaching #businesses #businessmastery #businessmodel #change #challenge #company #companies #coaching #coach #entrepreneur #entrepreneurship #empower #empowering #leadership #leadershipcoaching #leader #mindset #mindsetcoach #mindsetcoaching #opportunity #potential #solution #strengths #strategy #strategies #system #success #successful #threat #weakness #nextlevel #nextlevel-coach #nextlevelscoach #nextlevelcoaching #nextlevelcoach #marius #mariusbill<\/p>\n<ol>\n<li>Martin Reeves, Knut Haanes, Janme Jaya Sinha, \u201cYour strategy needs a strategy, how to choose and execute \u00a0the right approach\u201d, Harvard Business Review, 2015.<\/li>\n<li>https:\/\/hbr.org\/2015\/06\/navigating-the-dozens-of-different-strategy-options<\/li>\n<li>https:\/\/www.bcg.com\/publications\/collections\/your-strategy-needs-strategy\/classical<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif; color: #00ccff;\"><strong><b>Copyright 2019-2022, Next Level Coach. All rights reserved!<\/b><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the best strategy to build and maintain a successful company? The answer depends on your industry and environment and usually consist of more than just one approach. Depending on your needs you might want to adopt different strategies to be able to respond to changes in your industry and environment fast enough to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5416","post","type-post","status-publish","format-standard","hentry","category-business"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"de","enabled_languages":["en","de"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false}}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/posts\/5416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/comments?post=5416"}],"version-history":[{"count":0,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/posts\/5416\/revisions"}],"wp:attachment":[{"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/media?parent=5416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/categories?post=5416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mariusbill.com\/de\/wp-json\/wp\/v2\/tags?post=5416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}