Could what you BELIEVE about yourself impact your success or failure in your business?

What would your business look like if you had the right EMPOWERING MINDSET?

What exactly is a mindset?

  • Mindset is a “collection of beliefs and thoughts that make up the mental attitude, inclination, habit or disposition that predetermines a person´s interpretations and responses to events, circumstances, and situations.” – Source:

  • Mindset is a fixed mental attitude or disposition that predetermines a person´s responses to and interpretation of situations. A mental inclination, tendency, or habit. (

  • A person´s way of thinking and their opinions. (Cambridge Dictionary)

  • The ideas and attitudes with which a person approaches a situation, especially when these are seen as being difficult to alter. (World English Dictionary)

  • The established set of attitudes held by someone. (Oxford Dictionary)

  • In simple terms, mindset is a “way of thinking.”

Growth Mindset vs. Fixed Mindset

In her book, Mindset: The New Psychology of Success: How We Can Learn to Fulfill Our Potential, Carol S. Dweck, Ph.D. describes two different mindsets:  A Fixed-Mindset and a Growth Mindset.

  • In a fixed mindset, people believe their basic qualities, like their intelligence or talent, are simply fixed traits. They spend their time documenting their intelligence or talent instead of developing them. They also believe that talent alone creates success—without effort.”

  • In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work—brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment. Virtually all great people have had these qualities.”

Dweck says, “Teaching a growth mindset creates motivation and productivity in the worlds of business, education, and sports. It enhances relationships.”

It helps you unleash your potential. Your view of yourself can determine everything. If you believe that your qualities are unchangeable — the fixed mindset — you will want to prove yourself correct over and over rather than learning from your mistakes.