In today’s blog post, I will share another great visionary approach, the blue ocean strategy. 

What if you could consistently create new business where there is little to no competition?

Let me show you how to use this strategy to create great results! 


  • ⇒ What is a blue ocean strategy?
  • ⇒ Who created this tool?
  • ⇒ Summary

What is a blue ocean strategy?

The term “Blue Ocean” stems from the idea that there are opportunities in each industry to move from the competitive battles around price and features (red ocean) into a new market reality where your typical competitors are either non-existent or irrelevant.

Who created this tool?

Chan Kim and Renée Mauborgne1 explored in their book “Blue Ocean Strategy” how to create uncontested market space and make the competition irrelevant.