In today’s blog post, I will share one of the great design thinking tools, the Business Model Canvas. I will show you how to use this tool. It will help you to understand better what makes your company successful and is one of three key principles of a lean startup approach.

One of its premises is if you take a meta view you will get a clear perspective. If you add questions, such as “do you really know what your company´s business model is?” or “how well do you understand your business model?”, and “why does it matter”, you´ll get new insights that will help you to be more successful.


  • ⇒ What is a Business Model Canvas?
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